For nearly 40 years, the Big Sur Land Use Plan has protected the wild beauty, scenic views, rural character, and public access that make Big Sur extraordinary. It wasn’t written to sell a destination. It was written to preserve one of the world’s great landscapes. Today, that protection is under pressure. Keep Big Sur Wild is the only nonprofit dedicated solely to protecting and enforcing the Big Sur Land Use Plan. No agency or other organization does this work. We’re small and volunteer-powered, but we show up where it matters: before County planners, at Coastal Commission hearings, in Caltrans infrastructure reviews, and in the community. Your MC Gives! donation helps us: • Remove invasive plants and protect the landscape • Clean up Highway 1 and graffiti • Produce public-service videos that educate residents and visitors • Advocate before County and state agencies • Monitor development proposals and the California Coastal Commission and County’s revision of the Land Use Plan BIG SUR IS NOT A PRODUCT. HELP KEEP IT WILD Big Sur will not protect itself. It takes an informed, organized, and persistent community to make sure the protections we have today are still here tomorrow. Donate to Keep Big Sur Wild: montereycountygives.com/kbsw Keep Big Sur Wild is a [501(c)(3) nonprofit mcgives.com Monterey County GIVES! 2026 115
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