Monterey County’s #1 DESTINATION Over 6.1 million visitors last year Total Visits in 2024 6.1 million Up 7.7% YOY (source: Placer.com) Total Visits YTD (Q1 2025) 1.4 million Up 13.2% YOYTD Up 14.3% YO2YTD Up 33.9% YO3YTD (source: Placer.com, Jan 1–March 31) Local Impact Cannery Row businesses account for 28% of the City of Monterey’s TOT 17.6%of the City of Monterey’s sales tax (source: City of Monterey Finance dept) Q1 Visitor Demographics: Median Household Income: $99,850 Median Age: 33 Persons per Household: 3.17 Visits by Day: Saturday 27.3%, Sunday 20.4%, Friday 15.6%, Monday 10.3%, Thursday 9.6%, Wednesday 9.5%, Tuesday 7.4% Avg. Length of Stay: 163 minutes Media Exposure Media Utilized: CanneryRow.com, Billboards, Cannery Row Visitors Guide, Paid Search, Social Media, Print ads, Programmatic Display, Radio, Podcasts, Earned Media Q1 Markets reached: Monterey County, San Francisco Bay Area, Central Valley, Southern California (source: CRC) World Class Results #1 Destination on California’s Central Coast
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