Monterey County’s #1 DESTINATION Over 6.1 million visitors last year Total Visits in 2024 6.1 million Up 7.7% YOY (source: Placer.com) Total Visits YTD 5.4 million Up 5.9% YOYTD Up 15% YO2YTD Up 11% YO3YTD (source: Placer.com, Jan 1–Oct 31) Local Impact Cannery Row businesses account for 28% of the City of Monterey’s TOT 17.6%of the City of Monterey’s sales tax (source: City of Monterey Finance dept) Visitor Demographics: Median Household Income: $99,400 Median Age: 36 Persons per Household: 3.12 Visits by Day: Saturday 24.9%, Sunday 19.3%, Friday 15%, Monday 10.8%, Thursday 10.5%, Wednesday 9.9%, Tuesday 9.6% Avg. Length of Stay: 180 minutes (Jan 1–Oct 31) Media Exposure Media Utilized: CanneryRow.com, Billboards, Cannery Row Visitors Guide, Paid Search, Social Media, Print ads, Programmatic Display, Radio, Podcasts, Earned Media, Monterey Bay Union FC Partnership Markets reached: Monterey County, San Francisco Bay Area, Central Valley, Southern California (source: CRC) World Class Results #1 Destination on California’s Central Coast
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