Monterey County’s #1 DESTINATION Over 5 million visitors each year Total Visits 5.2 million YTD Up 7.8% YOY (source: Placer.com, Jan 1 – Oct 31, 2024) Local Impact Cannery Row businesses account for 28% of the City of Monterey’s TOT 17.6% of the City of Monterey’s sales tax (source: City of Monterey Finance dept) Media Exposure Visitor Demographics: Median Household Income: $94.4k Median Age: 32.9 Persons per Household: 3.21 Visits by Day: Saturday 24%, Sunday 19%, Friday 14%, Monday 11%, Wednesday 10%, Tuesday 9% Avg. Length of Stay: 181 minutes Media Utilized: CanneryRow.com, Billboards, Cannery Row Visitors Guide, Paid Search, Social Media, Print ads, Programmatic Display, Radio, Podcasts, Earned Media Markets reached: Monterey County, San Francisco Bay Area, Central Valley, Southern California, Denver, Seattle, Dallas, Phoenix, Las Vegas, Washington DC, New York City (source: CRC) World Class Results #1 Destination on California’s Central Coast
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