30 MONTEREY COUNTY WEEKLY october 17-23, 2024 www.montereycountynow.com Enhancing the impact of Monterey County Weekly and Monterey County NOW is a top priority for our company. As regular readers of Monterey County Weekly, we think you get it—the value of reliable local journalism is more important today than at any time in the recent past. Keeping you informed about the people, politics and culture of our community connects us, and that in turn enhances the place we call home. That journalism is also an expensive operation to fund. Over the past year-and-a-half we have grown our staff so that today we have the largest newsroom of any outlet in Monterey County. We have expanded our distribution channels via the Monterey County Now newsletter, enhanced our technology and still never missed a deadline. Alongside those changes in our editorial department, we have also made a permanent adjustment in our business model. Making sure the company succeeds as a business, not just a mission, is a responsibility we hold dear. In the current media landscape, direct financial support from readers is a vital part of a sustainable business model. It’s not charity, and we’re not begging our readers to contribute; it’s a connected relationship where the people who value local and independent journalism help underwrite the costs. And we are happy to report that this new model is working. About 4,000 of your friends and neighbors have opted to make a direct monthly contribution to the Weekly, joining a select group we call Weekly Insiders. Through the end of October, we are in the midst of a direct appeal to readers, asking you to join that group of Insiders. Our goal is 250 new Insiders by the end of the month. If you are not yet one of them, and you value the paper, the newsletter and the website, this is our request for you to take action. If you are already an Insider (or a regular advertiser), allow me to thank you again. Your support helps us deliver great journalism and maintain a successful business. —Erik Cushman, Publisher The New Model to Fund Journalism INSIDER Join us now Go online at insider.montereycountynow.com/pumpkin Or by mail: 668 Williams Ave. Seaside, CA 93955 Your contribution level: $500 $150 $50 $20 $15 $10 Other $_______ Contribution schedule: Monthly Annual One-time Name_________________________________________________________________________ Address_ ______________________________________________________________________ City, State_ ____________________________________________________________________ Email_ __________________________________ Phone________________________________ May we include your name in public acknowledgments? Yes How would you like your name to appear___________________________________________ No, I would prefer to be anonymous Payment: Credit card number_ ____________________________________________________________ Expiration date __________________________CVV code_ _____________________________ Name/Billing address (if different from above) ______________________________________________________________________________ ______________________________________________________________________________ For more info: linda@montereycountynow.com (831) 394-5656 INSIDER 101724 Deconstructed Pumpkin Spice Latte offer Contribute $15/month or $180 one-time and get a certified organic Bad Dog Farms pumpkin and a $5 gift card to The Creperie Café Donate before October 31 to get your pumpkin.
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