30 MONTEREY COUNTY WEEKLY june 16-22, 2022 www.montereycountyweekly.com Enhancing the impact of Monterey County Weekly and Monterey County NOW is a top priority for our company. As regular readers of Monterey County Weekly, we think you get it—the value of reliable local journalism is more important today than at any time in the recent past. Keeping you informed about the people, politics and culture of our community connects us, and that in turn enhances the place we call home. That journalism is also an expensive operation to fund. Over the past year-and-a-half we have grown our staff so that today we have the largest newsroom of any outlet in Monterey County. We have expanded our distribution channels via the Monterey County NOW newsletter, enhanced our technology to accommodate remote work, and still never missed a deadline. Alongside those changes in our editorial department, we have also made a permanent adjustment in our business model. Making sure the company succeeds as a business, not just a mission, is a responsibility we hold dear. In the current media landscape, direct financial support from readers is a vital part of a sustainable business model. It’s not charity, and we’re not begging our readers to contribute; it’s a connected relationship where the people who value local and independent journalism help underwrite the costs. And we are happy to report that this new model is working. About 3,400 of your friends and neighbors have opted to make a direct monthly contribution to the Weekly, joining a select group we call Weekly Insiders. Through the end of June, we are in the midst of a direct appeal to readers, asking you to join that group of Insiders. Since last Thursday, June 9, when we launched that appeal, 69 more people have joined, setting us well on our way toward our goal of 250 by the end of the month. If you are not yet one of them, and you value the paper, the newsletter and the website, this is our request for you to take action. If you are already an Insider, allow me to thank you again. Your support helps us deliver great journalism and maintain a successful business. —Erik Cushman, Publisher The New Model to Fund Journalism INSIDER Join us now Go online at insider.montereycountyweekly.com Or by mail: 668 Williams Ave. Seaside, CA 93955 Your contribution level: $500 $150 $50 $20 $15 $10 Other $_______ Contribution schedule: Monthly Annual One-time Name_________________________________________________________________________ Address_ ______________________________________________________________________ City, State_ ____________________________________________________________________ Email_ __________________________________ Phone________________________________ May we include your name in public acknowledgements? Yes How would you like your name to appear___________________________________________ No, I would prefer to be anonymous Payment: Credit card number_ ____________________________________________________________ Expiration date __________________________CVV code_ _____________________________ Name/Billing address (if different from above) ______________________________________________________________________________ ______________________________________________________________________________ For more info: linda@mcweekly.com (831) 394-5656 INSIDER “I can’t tell the Weekly staff how grateful I am for its superb reporting and commitment to local journalism, the Weekly has become our most reliable source of news and information about local politics, government, education, justice, and culture.” —John H., Seaside “I have greatly appreciated your work for years and for having benefitted freely from it. I am contributing a small amount now, quarterly, as a token of that appreciation.” —Adele N., Pacific Grove “Thank you for your contributions toward supporting an informed populace. I’m thankful to have both online and print versions.” —Nona C., Salinas
RkJQdWJsaXNoZXIy MjAzNjQ1NQ==