28 MONTEREY COUNTY WEEKLY JUNE 16-22, 2022 www.montereycountyweekly.com School District against a man for seeking public records, the district dropped the suit. After staff writer David Schmalz wrote a cover story in January about a long-stalled development project on a decrepit waterfront property on Cannery Row, some investors wrote in. “Thank you for taking on this convoluted story and making some sense of it even though it has brought up some ugly memories,” wrote one couple who were able to salvage things. A friend of theirs (and another early investor) had not been so lucky: “She and her husband lost quite a bit of money and relocated to Ohio. She said your timeline and legal discussion has helped her.” There is a special kind of gratification that comes to us as journalists with that feedback, knowing our work is making a tangible difference for people. It’s a bonus when we get recognition from professional colleagues as well, and we are proud to have been recognized last month with 12 California Journalism Awards for our work in 2021. I’m especially proud of two first-place recognitions we received. One is for our coverage of the Covid-19 pandemic. “The gold standard for this competition,” the judges wrote. “Nice reporting and writing throughout. Puts a face on the impact of Covid throughout all segments of society; obviously a tremendous amount of time and effort went into this, and it was well worth it.” The other is in the category of public service journalism, for our years-long effort to mobilize the community to take a stand against anti-Asian hate. “This is journalism in action,” the judges wrote. “By consistently beating the drum and shedding light on a divisive festival, this news organization helped make positive change. This was well-researched. Really solid, comprehensive journalism.” One of the things that I love about journalism on this scale is that all of us can make a difference. Election outcomes may be decided by a handful of votes, as was the case in the June 7 election in Del Rey Oaks, where the outcome of Measure B determines the future of a 28-mile regional trail network. The official vote tally as of June 14 shows the trail, known as FORTAG, surviving by just 15 votes, with a handful of provisional ballots left to count. There’s an opportunity to be heard at this level, and we strive to inspire our readers to make themselves heard. One reader recently wrote in to tell us that because of our coverage of the collapse of a would-be Homekey project in Pacific Grove, they are inspired to begin attending and speaking up at City Council meetings. That’s a brief recap. Thank you for reading, and thank you for supporting local journalism. We are proud of the impact of the Weekly and Monterey County NOW, and we so appreciate your support. IMPACT REPORT continued 58,872 readers per week 41.2% average open rate 202,500 average monthly unique visitors NEWSLETTER WEBSITE 3,426 total number of Insiders INSIDER $9,715,183 total raised MONTEREY COUNTY GIVES! LOCAL & INDEPENDENT MEDIA WWW.MCWEEKLY.COM february 24-march 2, 2022 montereycountyweekly.com local & InDePenDent how the coloraDo fIre began 12 | mIke nesmIth’s estate 32 | black hIstory month, In Photos 33 Wishful thinking on Covid remains as dangerous as ever. p. 22 by gregg gonsalves masks off, masks on + the Data Is In: masks Do really work. Published by 2022-2023 Wedding GuideFREE Best of Monterey Bay® cover_WG22.indd 1 2/10/22 3:17 PM Best of Monterey Bay® Wedding Guide inside 30.3 average new subscribers/week $6,899,175 donations from individuals 7,540 total number of donors 250 Goal for new Insiders in June 2022 $120/year average contribution level may 12-18, 2022 montereycountyweekly.com local & InDePenDent ScoutIng for a buyer 12 | all’S faIr 30 | reStaurantS hIDDen In PlaIn SIght 40 A small group of NIMBYs in Del Rey Oaks want to derail one of the most exciting transportation projects for our community in decades. Help stop them and vote no on B. PluS, our endorsements in 10 other primary elections. p. 22 no on b Say yes to FORTAG, vote June 2-8, 2022 montereycountyweekly.com locAl & InDePenDent StuDent PIlotS tAke off 10 | SettlIng AfghAn refugeeS locAlly 19 | Ice creAm, I ScreAm 40 The UlTimaTe STay-CaTion Summertime meanS long, gloriouS dayS to pack in adventure. We built a 72-hour itinerary of outdoor fun. P. 22 20,323 average net circulation 2.7 readers per copy (CVC audit 3/31/22) 62.8% access via mobile phone 541,000 average monthly pageviews (Google analytics 6/1/21 - 5/31/22) 35,339 subscribers (MailChimp campaign report 5/1/22 - 5/31/22) (Campaign totals for 2021) MCGives! is a special project with Community Foundation for Monterey County and Monterey Peninsula Foundation LARGEST PRINT AUDIENCE IN THE MARKET WITHOUT A PAYWALL SINCE 1996 50% GREATER THAN THE INDUSTRY AVERAGE OVER $45 MILLION RAISED SINCE 2009 100% INCREASE IN THE LAST 12 MONTHS PRINT INSIDERS
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