They use no growth hormones and no antibiotics on their fish. The feed is non-GMO. California Caviar Company is a no-kill operation committed to sustainability. Both Keane and Bolourchi say that level of consciousness is important to a new generation of consumers, further driving interest in roe. With current farming techniques, it’s possible to harvest when the eggs are at their peak in flavor and texture. “Millennials do their homework,” Keane says. “They want to be informed.” Caviar is only expected to grow in popularity. Last year sales topped $100 million and demand is expected to increase by almost 9 percent in 2023—and over the next few years, as well—according to a study by Market Data Forecast. Caviar has even become a TikTok phenomenon, with posts on the subject drawing millions of views. Keane expects California to lead in quality, comparing the farming industry to the state’s wineries in the 1970s, when California wines topped French wines in a Paris competition. “I think this should have been trending 10 years ago,” she says. California caviar can–and should–be treated with the same reverence as roe from the Caspian Sea. But greater availability thanks to farming methods also means that the dish has become more playful, an everyday indulgence. As Bolourchi of Tsar Nicoulai says, “this is an opportunity to play with your food.” ROBERT DANIELS More chefs are using caviar as an accent flavor for everything from mashed potatoes to a lobster roll, as served by Stationæry in Carmel on one seasonal menu. 34 THE BEST OF MONTEREY BAY ® HAVEN 2023-2024 WHERE MONTEREY COMES TO PLAY! Newly Renovated Lounge with Hand-Crafted Drink Specials. Just minutes from Downtown Monterey • 1,500 SQ. FT. OF GAMING • 3 CARD POKER • BLACKJACK • BACCARAT • TEXAS HOLD’EM WHERE MONTEREY COMES TO PLAY REINDOLLAR HILLCREST CARMEL PALM DEL MONTE BLVD MARINA 204 CARMEL AVENUE • MARINA, CA 831-384-0925 • www.CASINOMONTEREY.com REINDOLLAR HILLCREST CARMEL PALM DEL MONTE BLVD MARINA “More Bonuses. Higher Payouts. Better Baccarat.” 1-800-GAMBLER • GEGA-003846, GEGA-GEGA-003703, GEGA-000889 GEGA-000891 GEGA-002838 Just minutes from Downtown Monterey Why travel when you can play in your own backyard. THE MARINA CLUB CASINO ENSURES THE SAFETY AND SECURITY OF ALL GUESTS AND TEAM MEMBERS AT ALL TIMES, WHILE PROVIDING EXCEPTIONAL SERVICE. FULL BAR • 1,500 SQ. FT. OF GAMING • 3 CARD POKER • BLACKJACK • BACCARAT • TEXAS HOLD’EM WHERE MONTEREY COMES TO PLAY REINDOLLAR HILLCREST CARMEL PALM DEL MONTEBLVD MARINA 204 CARMEL AVENUE • MARINA, CA 831-384-0925 • www.CASINOMONTEREY.com REINDOLLAR HILLCREST CARMEL PALM DEL MONTE BLVD MARINA “More Bonuses. Higher Payouts. Better Baccarat.” 1-800-GAMBLER • GEGA-003846, GEGA-GEGA-003703, GEGA-000889 GEGA-000891 GEGA-002838 Just minutes from Downtown Monterey Why travel when you can play in your own backyard. THE MARINA CLUB CASINO ENSURES THE SAFETY AND SECURITY OF ALL GUESTS AND TEAM MEMBERS AT ALL TIMES, WHILE PROVIDING EXCEPTIONAL SERVICE. FULL BAR 204 Carmel Ave., Marina ✦ 831-384-0925 ✦ casinomonterey.com Please gamble responsibly 1-800-GAMBLER The Marina Club Casino ensures the safety and security of all guests and team members at all times, while providing exceptional service. 1-800-Gambler • Gega-003846, Gega-Gega-003703, Gega-000889 Gega-000891 Gega-002838 MarinaClubCasino_1-2h_Haven_kb.indd 1 8/3/23 3:08 PM 34_haven23.indd 1 8/3/23 3:10 PM
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