www.montereycountyweekly.com JANUARY 19-25, 2023 MONTEREY COUNTY WEEKLY 11 and facilities. Unfortunately, its popularity has also attracted large commercial interests seeking to destroy Big Sur’s unique character through expanded development. Keep Big Sur Wild exists as a watchdog to protect against these pressures to push aside the Plan and open up Big Sur. Unfortunately, officials in charge of governing land use do not respect or understand the historic efforts undertaken to protect Big Sur’s unique character and landscape, threatening the ongoing preservation of the Coast. Keep Big Sur Wild was started two years ago to defend the protective policies of the Big Sur Use Plan legally and publicly. We have highly regarded Land Use professionals and Legal Counsel and are presently engaged in a number of significant issues to protect the Big Sur Coast–Please visit our website for more information. Please Join Us KEEP BIG SUR WILD KeepBigSurWild.org P.O. Box 610 Big Sur, CA 93920 PROTECT THE PLAN THAT PROTECTS THE COAST HAPPY NEW YEAR FROM KEEP BIG SUR WILD Our goal is to protect the Big Sur Coast by preserving the remarkable Big Sur Land Use Plan (the “Plan”). Since 1986, the Plan has been the governing document for all land use on the Coast. Preservation has prevailed in many court challenges. Big Sur is seen as a national treasure, to be preserved in its natural, unmarred state. Scenic travel is prioritized and all destination development is limited to protect the Coastʼs unspoiled beauty. The National Scenic Highway through Big Sur is the most popular drive in the world, drawing millions of visitors yearly, seriously overcrowding and congesting the highway and facilities. Unfortunately, its popularity has also attracted large commercial interests seeking to destroy Big Surʼs unique character through expanded development. Keep Big Sur Wild exists as a watchdog to protect against these pressures to push aside the Plan and open up Big Sur. Unfortunately, officials in charge of governing land use do not respect or understand the historic efforts undertaken to protect Big Surʼs unique character and landscape, threatening the ongoing preservation of the Coast. Keep Big Sur Wild was started two years ago to defend the protective policies of the Big Sur Land Use Plan legally and publicly. We have highly regarded Land Use professionals and Legal Counsel and are presently engaged in a number of significant issues to protect the Big Sur Coast–Please visit our website for more information. Please Join Us KEEP BIG SUR WILD KeepBigSurWild.org P.O. BOX 610 Big Sur PROTECT THE PLAN THAT PROTECTS THE COAST
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